Genesis Becomes The First Global Official Vehicle of the PGA TOUR and PGA TOUR Champions

Courtesy Genesis

As the sponsor of the Genesis Invitational and the Genesis Scottish Open, the car maker is no stranger to fairways and greens. But with its new distinction as the first-ever Global Official Vehicle of the PGA TOUR and PGA TOUR Champions, the Korean luxury marque is planting a global flag in the heart of professional golf.

The multi-year partnership, which runs through 2030, is more than a branding play. Genesis becomes the Official Mobility Partner of the PGA TOUR and the inaugural sponsor of the TOUR’s international World Feed, aligning with the brand’s bold push into global markets and elite sport.

What does that mean? Expect to see Genesis integrated seamlessly into the experience—courtesy fleets at select events, immersive on-site activations, and rich content across platforms. The partnership also debuts Driven, a behind-the-scenes program offering fans an inside look at how Genesis is enhancing the game for players, caddies, and fans alike.

It’s the latest chapter in a relationship that began in 2015 and has grown to include title sponsorship of The Genesis Invitational and the Genesis Scottish Open. With the PGA TOUR’s new World Feed delivering tailored content for global audiences and a growing emphasis on international stars, Genesis is helping professional golf meet its moment on the world stage.

As José Muñoz, Global President and CEO of Genesis, put it: this isn’t just about cars—it’s about creating a global impact and driving excellence in every sense of the word. From Riviera to Royal Troon, Genesis is not merely in the game—it’s reshaping how it’s seen and experienced around the world.